CFFN Interview Series - Official Logo
Using a microphone as the central element for an interview-themed program was not the difficult part of this exercise. Here, it was important for me to use the versatile CFFN logo as a design element. The trick was to use it originally in conjunction with the microphone. Taking inspiration from all the news reporters with their branded microphones, I chose to treat the CFFN logo like a decal, clinging to the microphone. This works not only because Interview Series is a CFFN effort, but also because it represents the stake CFFN has over getting responses from the interviewee.